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By: Reba Rocket For better or worse, once people realized the Internet could be used as a retail platform, a demand for progressive distribution strategies was born. When selling on online marketplaces, naiveté of and inexperience in selling on those marketplaces can crush any brand trying to maintain pricing, image, and good relationships with bricks-and-mortar [...]

The highly-anticipated Prime Day has come and gone. While many consumers were disappointed that “more deals than Black Friday,” didn’t actually mean better deals than Black Friday, the monumental sales event did result in a significant sales increase for both Amazon and third-party sellers on its marketplace. Here’s two reasons why Prime Day makes it clear [...]